Following my social confusion post I came across a book called Platform by Michael Hyatt, subtitled “Getting noticed in a noisy world” which struck a chord with me; there are literally thousands of travel and Africa blogs, and although I like to think I write with an originality, integrity and honesty lacking in many, trying to get noticed through the white noise is hard. So, I’d advise any other bewildered folk trying to develop a brand online to read it.
I’m currently implementing many of his suggestions. One of his major points though is that all the marketing in world won’t help a bad product. Or as they say in Texas, don’t be “all hat and no cattle”. You need to “Wow” people – why be mediocre and like all the rest, when you can go the extra mile, wow people and exceed their expectations.
Of course, I believe that the Little Baobab, Abene and Senegal are wonderful places and that we can give you the experience and holiday of a lifetime. And I’ve been accused of being many things, but never of being boring. Every guest to date has booked a return trip.
Despite no refrigeration, we had an icebox of drinks awaiting us, as well as fresh fish freshly grilled on the fire, a Senegalese marinade and salad plucked straight from the garden. A good friend of mine had been excited about meeting my parents for months. He arrived leading a young goat – a surprise to myself. This was lunch for day two, whilst we watched a koumpo dance, complete with manic drumming and chanting.
These were big gestures for my parents and our very first guests, but actually normal daily life is a big wow already. For the rest of the week we were treated to the friendliness and hospitality of the local people, great food, empty tropical beaches, beautiful landscapes and wildlife and much more.
There are literally thousands of Wow experiences awaiting you in the Casamance. I’m not going to give them all away here – you’ll have to come on down and find out for yourself.